Overview

PetFriendly is a subscription service that delivers vet-quality pet care products directly to customers, offering essentials like flea and tick medication, heartworm prevention, calming diffusers, and joint supplements. By providing a convenient, vet-approved solution, PetFriendly ensures that pet owners can easily maintain their pets’ health and wellness.

Problem

PetFriendly needed to drive awareness and conversions for new product launches, increase customer engagement, and build trust through social proof. The challenge was to create high-performing paid social and landing page content that effectively communicated the brand’s value while addressing common customer concerns.

Solution

I developed a strategic paid social and landing page approach to support new product launches and enhance brand messaging, incorporating:

• Advertorial-style content to educate potential customers and drive higher intent purchases.

• "Reasons Why" creative to clearly articulate the brand’s unique benefits, making it easier for customers to understand why PetFriendly stood out from competitors.

• User-Generated Content (UGC) to leverage real customer testimonials and experiences, strengthening trust and credibility.

By combining data-driven insights with engaging creative strategies, we successfully increased customer engagement, boosted conversions, and reinforced PetFriendly’s position as a trusted provider of pet wellness products.