Overview

Cheribundi creates natural recovery drinks powered by tart cherry juice, known for its ability to reduce inflammation, support muscle recovery, and improve sleep. Their product line includes formulas for enhanced sleep, boosted immunity, and high-protein recovery, all made with pure, natural ingredients—a key differentiator in the crowded sports drink market.

Problem

Cheribundi needed to strengthen its positioning as the go-to recovery drink for athletes and active individuals while reinforcing its commitment to clean, science-backed nutrition. The challenge was crafting high-impact creative and messaging that effectively communicated the brand’s performance benefits, particularly in a competitive industry filled with synthetic alternatives.

Solution

To align with Cheribundi’s health-driven mission, I developed a strategic mix of paid social ads, landing pages, and email campaigns, incorporating:

• Bold, athlete-focused visuals and dynamic layouts to showcase how Cheribundi fuels recovery, reduces inflammation, and enhances peak performance.

• Data-driven messaging insights, where A/B testing revealed that "Reduce Inflammation" was the strongest-performing headline, outperforming alternatives like "Antioxidant Rich" and "Boosted Immunity".

• Science-backed storytelling, leveraging research on tart cherry juice and real user testimonials to build trust with health-conscious consumers.

By combining performance-driven creative with compelling brand storytelling, we successfully positioned Cheribundi as a natural, effective recovery solution for athletes and fitness enthusiasts, driving both engagement and conversions.