Overview

Jupiter specializes in shampoo and scalp supplements designed to eliminate dandruff and promote scalp health. Their products are vegan, cruelty-free, paraben-free, and safe for all hair types. While Jupiter had successfully built a loyal customer base, they faced challenges in acquiring new customers at scale.

Problem

Despite strong brand loyalty, Jupiter needed to accelerate new customer acquisition while maintaining engagement with existing subscribers. The challenge was to develop high-converting paid social ads and landing pages that would attract first-time buyers. Additionally, identifying the most effective promotional strategies was crucial for increasing conversions.

Solution

I designed a strategic paid social and landing page campaign focused on new customer acquisition, leveraging performance insights to craft compelling offers and optimize creative assets. Key initiatives included:

• Promotional strategies such as trial/sample packs, free gifts, and product bundles to drive conversions.

• Before-and-after imagery, which proved highly effective in showcasing the visible impact of Jupiter’s products, significantly boosting engagement and sales of the Flake-Free Duo and trial packs.

• User-Generated Content (UGC) to build trust and social proof, featuring real customers highlighting the effectiveness, quality, scent, and safety of Jupiter’s products.

By continuously refining creative based on data-driven insights and A/B testing, we successfully expanded Jupiter’s customer base while retaining loyal subscribers and maximizing return on ad spend.