Overview

Bearaby is a wellness-focused brand that redefines sleep and relaxation with its innovative, sustainable, and stylish weighted blankets. Made from eco-friendly materials like organic cotton, eucalyptus fibers, and recycled yarns, Bearaby seamlessly blends comfort, functionality, and environmental responsibility, positioning itself as both a wellness essential and a design-forward brand.

Problem

Bearaby needed to increase brand awareness while effectively communicating both the health benefits and sustainable qualities of its weighted blankets. With new product launches, including the Warmables line, the challenge was to create high-converting paid social and landing page content that highlighted Bearaby’s unique value propositions and resonated with its wellness-conscious audience.

Solution

To drive engagement and conversions, I collaborated with the strategy team to design paid social ads and landing pagesthat emphasized:

• USP-driven messaging and callout ads that clearly showcased Bearaby’s eco-friendly materials, wellness benefits, and unique product features.

• Lifestyle imagery and aspirational visuals to highlight textures, softness, and home aesthetics, reinforcing the brand’s premium, design-conscious appeal.

• New product launch campaigns, ensuring each launch was supported by compelling creative that aligned with Bearaby’s brand identity and customer expectations.

By strategically combining product benefits, data-backed insights, and customer-driven storytelling, we successfully increased brand awareness, attracted new customers, and reinforced Bearaby’s position as a leader in sustainable wellness products.