Overview

True Botanicals creates high-quality skincare products and serums made with pure, plant-based ingredients that are both gentle on the skin and clinically proven to deliver real results. Their formulations go beyond skincare—they transform routines into a luxurious, aromatherapeutic experience while promoting visible skin health improvements.

Problem

True Botanicals wanted to increase brand awareness and emphasize the effectiveness and luxury appeal of their products. In the competitive skincare market, customers seek proof of efficacy before making a purchase, requiring a strategy that showcased both clinical validation and real user results to build trust and drive conversions.

Solution

To position True Botanicals as a trusted, high-performance skincare brand, I developed a strategy centered on paid social ads and email campaigns, leveraging:

• Clinical findings and product statistics to provide data-driven reassurance about product efficacy.

• Customer testimonials and real results to build social proof and establish trust with potential buyers.

• A/B testing insights, which revealed that ads featuring clinical data and real user transformationsoutperformed other creatives in engagement and conversions.

By focusing on science-backed benefits, authentic storytelling, and a premium brand experience, we successfully increased brand awareness and positioned True Botanicals as a leader in high-performance, luxury skincare.