Overview

Toynk is a fandom-focused brand offering a wide range of pop culture-inspired products, from bathrobes and area rugs to kitchenware and wearables. Whether fans are passionate about a TV show, movie, or video game series, Toynk provides fun, creative ways to celebrate their favorite franchises through unique merchandise.

Problem

Toynk wanted to boost engagement and sales by promoting new product launches, limited releases, and themed campaigns. The challenge was to create high-impact visuals that effectively captured the essence of each fandom collection while also identifying the best-performing strategies for increasing conversions.

Solution

To maximize engagement and revenue, I designed paid social ads, emails, and landing pages tailored to each new product release and themed campaign. Key strategies included:

• Custom illustrations and themed backgrounds to authentically represent each fandom and strengthen the emotional connection with fans.

• Data-driven optimizations, which revealed that email campaigns featuring major franchises like Marvel, South Park, Spider-Man, and Disney performed best.

• An aggressive email marketing strategy, increasing email output to at least 12 campaigns per month, each showcasing a major brand, which led to a 150% revenue boost.

By combining targeted creative, audience insights, and high-performing brand partnerships, we successfully increased engagement, expanded fan reach, and significantly boosted Toynk’s revenue.