Overview

Kennedy Wellness was founded by Dr. Kennedy, whose personal health journey inspired him to create pure, whole-food supplements rooted in nature. The brand focuses on harnessing natural ingredients to support overall wellness while maintaining a commitment to scientific integrity and clean formulations.

Problem

While Kennedy Wellness had a strong foundation, it needed a brand refresh to feel more approachable and appealing to a younger audience, while still maintaining a clean, sophisticated aesthetic for existing customers. The challenge was to strike a balance between modern, inviting design and the trustworthiness of a science-backed wellness brand.

Solution

To achieve this, I led a full brand redesign, including:

• Website and packaging refresh that emphasized Kennedy Wellness’s natural roots and scientific credibility.

• A new visual identity featuring organic imagery and a nature-inspired color palette, aligning with the essence of Dr. Kennedy’s supplements.

• A modern, yet sophisticated look, ensuring the brand felt fresh and inviting to a younger demographic while retaining trust and credibility for existing customers.

By integrating design, strategy, and brand storytelling, the refresh successfully elevated Kennedy Wellness’s identity, making it more engaging, accessible, and aligned with its mission.